2026 2nd International Conference on Marketing and Behavioral Science took place from July 14-17 in Fukuoka, Japan, at the Centennial Hall, Kyushu University School of Medicine.  ICMBS 2026 consists of 10 oral sessions (8 offline sessions and 2 online sessions), plenary talks from Professor Daniel J. Mills, (Ritsumeikan University), Dr. Shahid Anjum, (Universiti Teknologi Brunei), Prof. Dr. Tatiana Ivushkina (English Department No. 3 at MGIMO, Moscow, Russia) and 1 workshop by Prof. Dr. Tatiana Ivushkina (English Department No. 3 at MGIMO, Moscow, Russia.  

Accepted and registered full papers of ICMBS 2026 will be published into a volume of the Springer Proceedings in Business and Economics book series (SPBE, e-ISSN: 2198-7254, print ISSN: 2198-7246). The books series now is indexed by Scopus, zbMATH, etc.