First International Conference on Marketing and Behavioral Science took place from July 15-17 in Fukuoka, Japan, at the Nishijin Plaza, Kyushu University. ICMBS 2025 consists of 7 oral sessions (6 offline sessions and 1 online session), 3 keynote talks from Assoc. Prof. Mitsunori Hirogaki, (Kyushu University, Japan), Assoc. Prof. Noor Hazarina Hashim, (Universiti Teknologi Malaysia), Prof. Dr. Tatiana Ivushkina (English Department No. 3 at MGIMO, Moscow, Russia) and 1 workshop by Prof. Dr. Tatiana Ivushkina (English Department No. 3 at MGIMO, Moscow, Russia.  

Accepted and registered full papers of ICMBS 2025 will be be published into SHS Web of Conferences (Open Access proceedings in Humanities and Social Sciences, eISSN: 2261-2424), which will be submitted to be indexed by CNKI, CPCI (Web of Science), Google Scholar, DOAJ, etc.